Marketing Strategy

Ride Builder

Build your track with Lego-like pieces. Once complete, a dynamic video is stitched together that corresponds with your newly constructed track.

"The Hub" acts as the launch pad for each micosite, and ties together the various marketing initiatives

The Perfect Ride allowed users to plot out and share their "perfect rides" with the community.

Coast To Coast followed 2 riders as they made their way across the United States. The trek was broken up into various legs where the riders were required to use a different Kawasaki vehicle to cover that portion of land

A slide from the presentation deck, explaining how the various pieces fit together